Animal Outlook
Animal Outlook is strategically challenging animal agribusiness through undercover investigations, legal advocacy, corporate and food system reform, and disseminating information about the many harms of animal agriculture, empowering everyone to choose vegan.
My Input
- Story boarding
- Illustrating
- Animating
Style
Colors:
The original brand colors are very close in contrast. To be able to successfully layer illustrations I’ve made some slight adjustments while aiming to stay true to the original colors.
I’ve kept the original dark blue and extrapolated a few lighter options.
The red is brightened to function better as an accent color.
Strokes:
Used for texture, details and transitions.
Illustration Style
Simple and clear mono-line shapes with minimal edge texture on the solid shadow.
Original
Updated
