BETTER EATING INTERNATIONAL
- Team Lead
2017 - 2020
"Better Eating International is a non-profit organization that seeks to inspire compassion for all animals through inclusive and empowering vegan education. Their efforts to change how people eat are an important part of a worldwide movement to create a future in which animals are valued as unique individuals and no longer exploited for human gain."
During my time at Better Eating International, I worked as the lead animator for a targeted advertising campaign. The campaign consisted of around 50 animated educational shorts promoting the ethical, health and environmental benefits of a vegan lifestyle. After doing research and setting up a selection of A-B tests, I coordinated and executed the design, storyboarding and animation. In my day to day work I collaborated remotely with an international team consisting of a writer, audio engineer, voice-over, graphic designer and a marketing specialist. After the initial style was set, I directed freelance illustrators to help out filling up a library of assets to use in later animations.
My time at BEI was a pivotal point in my career as it taught me to coordinate and set-up a long term project. It gave me a great experience on working in the non-profit world and shown me the value of working with a diverse team. BEI was innovative in a number of ways, but being already fully remote pre-pandamic, prepared me well for my life after.
Make sure to check out the showreel I made with a selection of scenes from different animations. Below are a few educational shorts in their entirety.