Giving Multiplier - 50/50 Pledge
Giving Multiplier was created at Harvard University in 2020 by Prof. Lucius Caviola, Assistant Professor at the University of Cambridge, and Prof. Joshua Greene, Professor of Psychology at Harvard University.
Their research examines the factors that influence people's charitable giving decisions with the goal of helping people increase their charitable impact.
Multiplier’s 50/50 Pledge is a commitment to direct at least half of what you give to expert-recommended, high-impact charities.
These charities address big global problems like extreme poverty and climate change.
My Input
For this project I first developed a style, then worked on the storyboard, illustrations and finally the animation.
The voice-over is done bij Prof. Joshua Greene. During the project I worked together with Matt Coleman to make sure the project conveys the giving multiplier message in the best way.
Style exploration
